MultiMedia, Video Editing

A Multimedia Application is an Application which uses a collection of multiple media sources e.g. text, graphics, images, sound/audio, animation and/or video.

The Video & Multimedia Editor will collaborate with members of the Enrollment Marketing team to coordinate the development, production, editing and distribution of digital video and multimedia projects. Under the direction of the Manager of Web Services, the Video & Multimedia Editor will work to create compelling video and multimedia content to enhance the University’s web presence and support University recruitment goals.

Multimedia is the field concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (Video), animation, audio, and any other media where every type of information can be represented, stored, transmitted and processed digitally

Digital Marketing

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet